The rise of today?s e-tailers is not without a great email marketing strategy. Customers see new products and sales in their inbox every morning and are enticed to keep visiting the website. This is not unlike local email marketing at your brick and mortar store or restaurant, where a good email marketing list can keep customers coming back into the store, or at least keep them paying attention.
Here are a few quick tips on how to collect email addresses by getting customers to put pen to paper at your counter and give up their most sacred digital key ? the one that goes to their inbox.
1. Be creative: Red Hanger, a dry cleaner in Utah, uses a marked Post-it pad where customers can write their email address and hand it to the cashier. This eliminates any worry about jotting down an email address where everyone can see it.
2. Make it easy: Some businesses use a fishbowl to collect business cards, but since not everyone has business cards, you might try asking for their email address at the point of sale like Yankee Candle does.
3. Make it interesting: Swipely offers a Text to Join program where merchants can promote their unique code on a table tent, poster or chalkboard. Customers simply text that code from their mobile phone and can sign up for the merchant?s loyalty program?to start?receiving?emails and rewards automatically.
4. Turn it into a game: Hold a monthly contest that gives something away for free in exchange for their email address. The customer gets a prize, and you gain entrance to a mailbox that they review daily.
5. Double up on the feedback: If you use comment or feedback cards, make sure to leave an optional line for people to add their email address to your email list.
Additionally, you?ll want to keep these folks on your list, so it?s important to send?great email newsletters once you have their trust.?Although you should also collect email addresses on your website, your in-store methods capture customers at their peak of interest.
Just a note: The key to customer loyalty in small business is to reward your best customers. Luckily, 93% of people already have your loyalty card in their wallet, find out how.
Amanda MacArthur collaborates with small businesses across the country to bring together best practice blogs and success stories that come with running a small business. As a Partner at BuzzFarmers, Amanda has consulted with some of America's largest media companies on their digital marketing strategy and has published dozens of marketing research reports across numerous industries. If you're a small business and have a marketing tale to share, please contact Amanda via Email.
Contact Amanda: @amaaanda | Amander.com | LifeorDepth.com | Google+
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