Google+ Launches Share Button, Ignores That Few Users = No Referral Traffic = No Installs

Blogs and content sites are only willing to give up valuable real estate and clutter themselves with social sharing buttons if they get ample referral traffic in return. That's the big problem with the Google+ Share button that launched today with no launch partners or live examples of it in use. The embeddable button for posting webpages to the Google+ news feed with an optional comment is going to struggle for installs unless Google can prove it drives page views. After flops like the Google Buzz and +1 buttons, and plenty of competition, it's going to be a tough sell. In the end, it could backfire, sidestepping the bullshit registered user counts Google cites as awesome growth and exposing the social network as a place few people spend time. And it's all kind of sad because the G+ Share button could be the answer to the Google+ content drought.

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